The Object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster:

FIRST: The Development of acquaintance as an opportunity for service. Rotarians have the opportunity to create relationships with many business, professional, and community leaders.

SECOND: High ethical standards in business and professions; the recognition of the worthiness of all useful occupations, and the dignifying of each Rotarian’s occupation as an opportunity to serve society. Being a Rotarian authenticates the person and their business or profession.

THIRD: The application of the ideal of service in each Rotarian’s personal, business, and community life. Rotarians nurture this personal characteristic; the cornerstone of building and sustaining relationships.

FOURTH: The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service. Rotarians become better world citizens and often build lasting international relationships.